Project Overview
Tasha's powerful photography required a digital presence that was more than a simple gallery—it needed to be a bold brand statement. The core challenge was to translate the energy and emotion of her work into an impactful online experience. To achieve this, we built a new brand identity centered around a commanding red color palette. This strategic choice conveys confidence and passion, creating a memorable first impression that guides visitors through a visual story and effectively converts them into clients.
Key Features
Authentic Brand Identity
Every design element, from typography to color, was carefully chosen to reflect the photographer's unique artistic voice and build authenticity.
Elegant Interactions
Subtle animations and transitions that enrich the user experience without being distracting.
Pixel-Perfect Development
A flawless Webflow implementation ensuring the design looks perfect on every screen.
Refined Style: Glassmorphism
To achieve a modern and refined look, the Glassmorphism effect was subtly applied to key interface elements. This approach, with its transparency and blurred background, creates a sense of depth and hierarchy, giving the interface an elegant and light visual feel.
The Process
We followed a structured four-step process to ensure both creative and strategic goals were met, resulting in a product that is both beautiful and functional.
Design System
Typography
PT Serif
Headings & StatementsAa Bb Cc Dd Ee Ff Gg
Montserrat
Body & UI TextAa Bb Cc Dd Ee Ff Gg
Color Palette
Crimson Shadow
#9B1C1C
The primary brand color, evoking passion, drama, and emotion, mirroring the depth in Tasha's photography.
Statement Red
#C53030
A vibrant accent for key calls-to-action. It's bold and confident, commanding attention and guiding the user's eye.
Gallery White
#f8f8f8
A soft off-white that provides a clean, gallery-like canvas, allowing the vibrant photography to take center stage.
Ink Black
#1a1a1a
Used for all body text to ensure maximum readability and accessibility against the light background.
Final Design
The complete homepage design, available for scrolling.
A fully responsive design for a seamless experience on all devices.
High-resolution images load swiftly without compromising on visual quality.
"The design is as bold and impactful as my photography itself. It's not just a portfolio; it's a statement that perfectly frames my artistic vision."