Webflow Technical Highlights
The challenge was to build a high-performance, scalable site with a powerful CMS, allowing the client team to update services and publish articles without developer assistance. The solution was a custom-built, optimized Webflow site that delivered on all fronts.
Dynamic Webflow CMS
Implementation: Custom CMS Collections were built for "Latest Insights" (blog) and "Services."
Animations & Interactions
Implementation: Webflow Interactions 2.0 was used to create subtle yet effective animations, including scroll-into-view transitions.
Performance & Responsiveness
Implementation: All images were compressed and served in the modern WebP format with lazy loading enabled.
Components & Scalability
Implementation: Key repeating UI elements were built as reusable Webflow Components for efficiency and consistency.
The Challenge & Goals
A Disconnected Brand Image
Actaer's existing website was outdated and failed to communicate their high-tech expertise. This resulted in low user trust and a high bounce rate of over 80%, ultimately hurting lead generation.
Project Goals
- Increase qualified leads through the contact form by 50%.
- Reduce the overall bounce rate by at least 40%.
- Empower the in-house team to manage and publish content independently.
Strategy & Process
Discovery & Research (Week 1)
Stakeholder interviews (3), competitive analysis (8 firms), Google Analytics audit (identified 82% mobile bounce rate), and user journey mapping for B2B decision makers.
Information Architecture (Week 2)
Card sorting, sitemap restructuring (12 → 7 main pages), optimized user flows for lead gen, content strategy aligned with buyer journey.
UI Design (Weeks 3–4)
Component-based design system in Figma, mobile-first responsive design, trust signals (logos, testimonials), conversion-focused contact forms.
Webflow Development (Weeks 5–6)
Custom CMS for blog & case studies, GSAP animations, WebP + lazy loading, form integration with CRM.
Business Impact
The redesign delivered measurable improvements in lead generation, bounce rate, and performance.
Qualified leads per month
Bounce rate
Google PageSpeed
Load time
Added pipeline
Search rank (“tech consulting”)
“Mirnesa transformed our entire digital presence in just 6 weeks. Our lead quality improved dramatically — we're now closing 40% more deals because prospects see us as the premium option. Best investment we've made this year.”
— Adnan C, CEO, Actaer
Final Implementation
The final product is a seamless and professional interface that effectively showcases Actaer's services to its target audience.
Project Impact & Learnings
Key Takeaways
The final Webflow site successfully equipped Actaer with a powerful, flexible, and high-performance marketing tool that reinforces their brand as a modern tech leader.
What I Learned
This project was a deep dive into creating a scalable Webflow site. I learned the critical importance of planning a flexible CMS structure and a robust component library from day one.